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This week, I am sharing what I consider to be the biggest mistake I’ve made in my 20 years of having a business and what I did to finally turn things around. Join me in another episode full of phenomenal tips and magic tricks because this might be something that’s going on for you, and there’s no better time than now to change that.
If you liked this episode, you can now show some love (and support the radio show at the same time!) by Buying Me a Coffee ☕ How does it get any better than that?! I’m excited and would be so grateful to receive a cup of coffee from you, my sweet friend.
Would you like the PDF of these show notes?
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[00:00:00] I’ve been in business over 20 years, and there is one mistake that I have made. I would actually call it my biggest mistake in business, and I’ve made it way more than just once.
[00:00:13] Welcome to Tools to Create a Better Life with myself, Glenyce Hughes. Thank you so much for being here. I am so incredibly grateful for each and every one of you.
[00:00:23] This is an intro to my upcoming Business Success Training Series. We have five different trainings. You can choose one, you can choose a few, or you can choose all of them. If you were to choose all five of them, you also get a 15-minute session with me.
[00:00:40] So, the five different trainings. There’s one on turning strangers into clients. There is one on increasing the sales. There’s one on creating content. There’s one on repurposing that created content. There’s one on creating affiliates in your business, but also being an affiliate for other people.
[00:01:01] Again, there’s five different ones. Choose one, choose a few, or choose them all and get the extra bonus. You can find the information above or below. If you don’t see it, reach out and I’ll get it to you. If you’re listening to this via podcast, it is all in the show notes or of course, in an email from me, or reach out and I’ll get it to you.
[00:01:17] So, the biggest mistake that I have made in business over and over and over. Yeah, I know. Maybe you’re doing this, too. It’s gifting content — gifting goodies, whatever you want to call it — without asking for something in return.
[00:01:40] Meaning if I have an audio — let’s say, a clearing loop that I would like to gift somebody, a group of people, or all you listeners — in the past, what I would do is say, “Here’s the Dropbox link. Go and grab it!”
[00:01:58] Now, that’s very kind of me. However, guys, when we are doing business, when we are in business, when we are running a business, please, run a business! Please, which means you still give that gift, but you actually request something in return.
[00:02:18] What we call it is “opt-ins” where we opt in. Now, if I’m going to gift you a clearing loop, I’m going to send you to a page where you opt in, meaning you put your email address and your name, and then you’ll get into my email system and it will send you an email with the gift.
[00:02:36] Now, you don’t have to do it. I call it my biggest mistake because it truly did limit what was actually possible with regards to growing my list.
[00:02:46] What a lot of people don’t recognize in business and unfortunately, a lot of people don’t recognize it until they go through this is that all your social media stuff isn’t yours. Facebook can close your account tomorrow. It can close it in the next moment with no explanation, with nobody to talk to to get it back there. WhatsApp, TikTok, or any of the social media platforms that we all use and love, they can go away. The only thing that you actually have, I’m gonna say control over is your email list. That’s it.
[00:03:26] All the years, I was just gifting and gifting and gifting and gifting. Great, except for what might have been created had I been gifting and receiving — yes, it’s a two-way street, guys. It really is.
[00:03:44] I would say, for myself, the energy behind not having opt-ins and all of that was more from actually two things: (1) I didn’t know how to do it, and (2) it was really a valuing of me thing. It was really that I didn’t really value me so I just wanted to give away, give away, give away, hoping that somebody liked it rather than valuing me, valuing the time it took to put together the gift it was, the gift I be, and asking for something in return.
[00:04:18] In lots of cases in business, the ask in return is money. It’s different than what I’m talking about right now, which is opt-ins, but a lot of it is. “Here, I will give you this if you pay this,” and that’s the gifting and receiving. With what I’m talking about here, it’s the free content we’re putting out there.
[00:04:36] You could even say that with this radio show. I’ve never really seen my radio show as something that people would need to opt in for. That would be very difficult. I wouldn’t be able to have it on all the platforms like Spotify, iTunes, and all the places it is. I couldn’t have that if people needed to opt in for it.
[00:04:57] What I do a lot on this show is I either talk about my offers that I have coming up like I did at the beginning of this show, or I have a gift that people require to go opt in. That’s really the energy behind it is really that gifting and receiving.
[00:05:14] There’s lots of people that listen to the show that I’ve never had on my email list and probably never will, and that’s not right or wrong. I don’t sit back and go, “I’m gonna stop the show.” It’s not that. It’s never from this reality of giving and taking where I have to give this and then I will take there email address, or they have to give me their email address so they can take it. It’s not that. It truly, to me, is a gifting and a receiving, and in that gifting and receiving is something, as I’m gonna say, logical as an opt-in.
[00:05:49] If you’re like me and you didn’t know what an opt-in is or how to create one, there’s so many things out there nowadays that make it so much easier. I have recently switched from Infusionsoft. I used that for years and years and years and years, and I switched to something called ConvertKit.
[00:06:06] ConvertKit makes it so easy. They have landing pages. They have the opt-in forms. You simply design it, put it out in the world, and then it collects, and then you can email from there. Infusionsoft had the same, and there’s so many out there. I don’t even know all of the different platforms out there that have these things, but there’s so many so it’s very, very easy now to do that.
[00:06:31] This is where you want to look at if you’re not doing that. If you’re just consistently giving away free content, is it possibly time to change that because what is it you’re gifting it for?
[00:06:46] You could say you’re gifting it to be nice, and so people have the thing and they can change their life with the thing or they can do whatever with the thing. You can, totally. Totally. That’s awesome, except then you’re probably not in a business. Ouch! I don’t mean to judge that as you are or you aren’t. If you have opt-ins, you are. If you don’t, you’re not. I don’t mean it like that.
[00:07:06] But really, recognize that when you are gifting goodies, whatever goodies they may be, whether they’re audio downloads, video downloads, patterns, templates, or whatever, what is it that you would like in gifting that? If it’s just gifted away so people utilize it, cool. That’s awesome. Nothing wrong with that. It just won’t grow your business in the way that it could.
[00:07:33] That’s when I talk about the biggest mistake I made when I look at that. I probably didn’t start using opt-ins honestly until, oh boy… I bet it would be 2015, 2016. I know, right? Remember I showed up my business in 2002?
[00:07:50] For a few of those years, opt-ins weren’t even really a thing. If they were, they were so much more difficult to create because we didn’t have the different platforms that we have now. But even in 2010 and on, I could have easily been. When I started using Infusionsoft back in, I think 2013 or 2014, I could have very easily been, but I didn’t. There was this, “Oh my gosh, I should just give it away for free.”
[00:08:14] I believe it was last year or the year before. Let’s say 2021. I did this whole beautiful Magical Money Tricks or something and there’s a video. It’s a beautiful opt-in. People did have to opt in for it, but it didn’t go anywhere, meaning they got the email with the gift and that was it.
[00:08:38] This is the other part with opt-ins, guys. Yes, create an opt-in, something that lights you up, but also make sure it invites people to something else with you. There’s different pieces with that. If this is a brand new concept to you, at least get your opt-ins. Please, get your opt-ins.
[00:08:56] If you’re not familiar and you would like more, that is the very first class we’re doing in the Business Success Trainings. It’s really working with opt-ins and the funnels, the sequences behind them, the emails that go out. Once they get the free thing, then what do they get, then what do they get, then what do they get, whatever that might look like, because there’s more to it than just gifting free things and hoping somebody comes to your class or somebody buys your thing.
[00:09:21] There’s so much more to it. I don’t mean more in terms of form and structure like, you do this and you send out this email after two days and you send this. It’s not that. It’s a totally different spaciousness with the stuff that works.
[00:09:35] I will tell you — opt-ins work. Yes. There will be people that opt in, get the free thing and opt out right away. That’s totally cool. They’re not your people anyway. They’re just people that want to take. Nothing wrong with that, but that’s what they’re doing. Cool. The other people though, it becomes an invitation.
[00:09:52] They might watch my video about the money tricks. We’ll put a link above or below if you didn’t grab it when it came out a couple years ago. It’s still brilliant. Now, it actually leads to my upcoming Foundation classes, Bars and Foundation. I got one in Nova Scotia. Oh my gosh, guys. It’s at the end of May. And then of course, the Pool Party. The final Pool Party Bars and Foundation in June.
[00:10:14] The link for that will be above or below also, but that is where it leads right now. People opt in there, they get an invitation to these upcoming classes, and then there’s a couple of follow up emails with that.
[00:10:27] It really is looking… it’s kind of working backwards, actually. You look at what you would you like to invite people to and work backwards.
[00:10:38] I’d like to invite people to Foundation. In my case, I have so many free things out there. I have so many, and they’re all been changed to opt-ins so that’s exciting. Over the years, I have done that so I don’t necessarily have to make a new thing. You might have to, that’s totally cool, too. The class will assist with how to choose that. But then you work backwards in terms of, “Here’s what I’d like to invite people to. What’s the invitation to that?”
[00:11:03] In my case with a Foundation, that’s pretty simple because in Foundation we talk about a lot of things, money being one of them. I share lots of money tools in it. Looking at all my free opt-ins, this money tool one made the most sense. Yes. So, working backwards. If I didn’t have it, then I could have created it and it can be anything.
[00:11:22] Now, just a little tip for those of you who are at this stage in your business. I do a little bit longer ones. However, really the ones that have the best opens and utilizations are PDFs.
[00:11:39] I know. It’s weird because you think that, or at least I think, that something like a video would have more. But the studies are, and again, this is logical but it doesn’t have to be, but the studies are for a lot of people, they want a quick win. They wanna open up the email, open up the PDF, get whatever from it, and then carry on.
[00:12:00] It doesn’t have to be where you record a video and you do a bunch of editing and all of that. It can be a simple PDF that maybe has a pretty picture on it and whatever the information is, and that’s it. It doesn’t have to be difficult. But really, start looking at all of this. If you’re like I was and you’re just giving a bunch of stuff away for free, then start looking. One, what is that for you?
[00:12:26] And if it’s time, maybe get an opt-in in place. Maybe get something like ConvertKit. Again, I speak very highly of it. I’m actually fairly new to it because again, I was with Infusionsoft for years, but ConverKit is incredible. Incredible. I’m switching over completely from Infusionsoft to ConvertKit because of how much I love it and how much more easy it is to actually use. So, something like that where you can have the landing page.
[00:12:55] You don’t need a whole webpage of your own, which is great if you have that. I have that, of course. I’ve had it for years. But you wouldn’t have to. ConvertKit would give you that landing page. It would give you the opt-in form so then when people say yes to it, now you’ve got a place where you can set up the emails. It has the download or the download link or whatever it is.
[00:13:14] It’s just so incredible what magic can be created with a little bit of planning, I’m gonna say? That could also be part of, for me, why I didn’t do it for years. I just love creating content. You know that. If you’ve been around here for any time, you know I love creating content. Why? Because I do it all the time. I do it all the time.
[00:13:39] But you really want to look at where would you like to be sending people. What’s the call to action? That’s an official term. What’s the call to action in that?
[00:13:47] I have done, I would say, really well with my radio shows over the years. Podcasts, whatever you call them. And then in the past few years, we changed them, not changed them, we added video to them so they’re in more places. I would say I, 95% of the time, have a call to action.
[00:14:02] This one, of course, is the Business Success Trainings or Foundation. But pretty much every show I do has a call to action in it so people don’t need to opt in to listen to the show, but there’s other information that I have. I’m inviting people to something. Looking at that with what you’re creating and what is it you’d like to be, it’s inviting people too and start working backwards.
[00:14:25] I would love to invite you to come and play in the Business Success Trainings. Guys, this is all very, very hands-on, very let’s-get-it-done, very much let’s create the business success that your business is asking for. Yes. All right.
[00:14:44] Have a great week and I look forward to chatting again next week.
Related Shows:
[RADIO SHOW] 3 Ways to Create Magic in Your Business
[RADIO SHOW] 3 Lies You Have Been Told About How to Grow Your Business
Programs mentioned:
Business Success Training Series
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If it isn’t you, you have given away your power… listen in to change that.
Additional Resources:
Are you willing to be and do what it takes to bring change or shift things around your business/es? If so, tune in to this episode as I share some of the phenomenal tools I personally use from Access Consciousness® so you could unlock the magic that’s possible for you and your business all along.
If you liked this episode, you can now show some love (and support the radio show at the same time!) by Buying Me a Coffee ☕ How does it get any better than that?! I’m excited and would be so grateful to receive a cup of coffee from you, my sweet friend.
Would you like the PDF of these show notes?
They are sent out each week to everyone on my mailing list!
[00:00:00] Hello and welcome to Tools to Create a Better Life with myself, Glenyce Hughes. Thank you so much for being here. I am so incredibly grateful for you.
[00:00:11] 3 Ways to Create Magic in Your Business.
The way that I see magic is really not the airy-fairy, woo-woo, sitting on your couch, closing your eyes, doing nothing. I mean, sometimes that can occur. Of course. But magic, to me, is really the willingness to be or do, or be AND do whatever is required to change something, whatever is required to change what isn’t working. These different ways are just kind of a mix of that basically. It’s a mix of them together, what I often call “the logic and the woo” and putting them together to be the magic that you truly be.
[00:01:02] The first one — I talk about this a lot. I’ve certainly been talking about it a lot lately. It’s all about turning the one molecule that when you turn it will change whatever is required.
[00:01:17] Yeah, I know. When I first learned about this tool, it was back in, gosh, probably 2011 or 2012, it was shared in the Foundation manual for Access Consciousness®. Of course, I became a facilitator of Access Consciousness® and Foundation, and so I shared it as it was given in the manual.
[00:01:40] As it was given in the manual was all around just a body thing. If you had something going on with your body, you would do this and it would change it as if by magic. Amazing. And then, I heard somebody talking about how they used it in their business and I was like, What? It had never occurred to me to actually use this tool outside of the body thing. Please don’t be me. Please be smarter and use it on everything. I’m gonna share it from a business perspective, but please use it on everything.
[00:02:15] The other thing that I wanna let you know is that in a couple weeks, depending on when you’re listening to this, this is starting on February 13, 2023. Of course, you can grab it later. We’re gonna do a daily turn the one molecule on specific situations business-wise. If you’d like more information, you can check the link above or below. If you don’t see a link, reach out and I’ll get it for you. But we’re gonna do this together to really shift some things, my friends. To really create the magic.
[00:02:47] Basically with turning the one molecule, it is very similar if you’ve done energetic exercises with me before. It’s very similar to that, except that we’re energetically turning the molecule. Now, a lot of people get confused because they go, “Well, how do I know which one? How do I know if there is one? What’s a molecule?”
[00:03:05] It really is an energetic thing. I’ll walk you through a quick one here. Even though it sounds like we’re physically doing something, I’m gonna walk you through and I’m gonna use words. It kind of puts it in our mind as though it’s that. It’s an energy thing. Even if you didn’t even really listen to the words, energetically, it’s occurring. This is, to me, so cool because as you’re listening, it’s occurring already.
[00:03:40] I’m gonna do a really quick basic one. Again if you’d like more, join us for the 5 days of turning the one molecule.
[00:03:49] Start by closing your eyes. Make sure it’s safe to do that. You’re not driving or something, just closing your eyes.
[00:03:57] What you wanna do is bring up the energy of the situation. Bring up something in your business that isn’t the way you would like it to be. Just take a moment, bring that up. Often, what occurs when we do that is we get a little bit heavy or contractive. That’s okay, we’re gonna change it. Okay? Just become aware of that, what you would like it to be like… sorry, not what you’d like it to be like but where it is right now.? Stay. Stay with that energy. Okay? Again, I know it’s heavy, it’s not so fun.
[00:04:25] Now, what I want you to do is energetically go up above your body, like, you’re gonna go outside of your body a hundred miles or a hundred kilometers. You’re gonna look down at that situation, that energy… and now, you’re just gonna turn the one molecule that when you turn it, will change it.
[00:04:47] Remember, this is a BEing. This is not a doing. If you don’t know what I’m talking about, that’s okay. Just be with it. Be with it without judgment, without trying to figure it out, without you being right or wrong and all that. Just be with it.
[00:05:01] You’re just turning the molecule. You can turn it 180 degrees, or you can turn and turn and turn and turn and turn and turn and turn. Whatever you would like to do. Yeah .
[00:05:12] Once you’ve turned it, just check if there’s any more to turn. If there is, go ahead and turn those… Yeah, there you go.
[00:05:23] Now, you’re gonna come back down into your body. You’re going to feel your feet on the floor, your bum in your chair, your back on the back of the chair, and then you’re energetically gonna expand out into all of you as the infinite of being you truly be.
[00:05:38] Now, what I want you to do is get present with that situation again. If there’s any heaviness left, points of views, limitations, crazies, insanities, whatever, what I want you to do is put it into a tube. Some sort of a metal tube. Just put it inside, put a lid on it, all that heaviness, that ickiness, whatever it is, and just shake the shit out of it. You don’t have to move your hands like I am. If you’re watching this on video, you don’t have to do this, but I do often. We’re just shaking and shaking, and shaking, and shaking, and basically you’re shaking it until everything inside dissipate… and it dissipates, so then the tube itself is gone also. There you go.
[00:06:27] Check back in to that situation… and if there isn’t space there, if there isn’t the space that could be there, then you could go through that process again. If there’s more space but not as much as you would like, you could go through that again.
[00:06:42] You could also do this everyday. Again, we’re gonna do this on specific things for those five days. You’ll find the list on the page, just to really get a sense of how to utilize this tool and really how to change and be the magic that you truly be.
[00:07:00] Another way to create magic in your business is to actually receive from the business. I know this is a foreign concept. When I started my business 20 years ago, I really was the Bossy Bosserson. I did not involve my business at all. I didn’t even see it as the magical business partner that it is, and it took me years to actually get there. It took me years to really start getting that the business is contributing. The business would love to contribute.
[00:07:37] What really inspired this — well, actually a couple things, but the one that I highly recommend you do if this interests you is to go read the book “Big Magic” by Elizabeth Gilbert. This was such an eye opener to me of what’s really going on.
And then of course, the tools from Access Consciousness® with regards to communing and everything having an energy, everything having a consciousness of its own and really recognizing that for our businesses.
[00:08:06] The way that I see it, kind of from the way that Elizabeth Gilbert talks about it, is our businesses knocked on our door, and we answered. They didn’t knock on our door and hand it to us. They knocked on our door and walked in, so it’s about receiving from it. It’s about involving it, engaging with it, co-creating with it. The more that you’re willing to receive from it, the more magic you truly will create.
[00:08:32] It is a whole energy that, I’m gonna say, may be ease for you. It wasn’t ease for me. The reason that it wasn’t ease for me is because I am a control freak of magnitude, my sweet friends, and possibly, you are too. To really start letting go and and involving another energy, that was big. But I can promise you, the magic on the other side of that is huge.
[00:09:04] If you’re doing force and push in your business, you’re not receiving from your business. If you’re tired and exhausted at the end of your workday, you’re not receiving from your business. I can pretty much say that guaranteed. It really is about a gifting and a receiving. If your businesses knocked on your door and said, “Hey, would you co-create this with me?” then it wants to contribute, too. It wants to assist, too. It wants to be magical with you, too. It’s about receiving from it.
[00:09:34] What I recommend is, if this is new to you, every business day, start with a 5-10 minute coffee with your business, or tea or Coke or water, whatever, and just sit down and write a list of the things that you would like your business to give you input about. Turn those into yes or no questions and invite your business to gift you the awareness.
[00:10:00] Awareness – I’ve done many, many shows on that. You can go and search my Radio Show section. If you didn’t know, you can search it. It’s so simple. You could just go type in “awareness” in that search bar and in the show notes, which you receive every Sunday if you are on my email list. If you’re not, what the heck?
We’ll put a link to that radio show thing and then you just scroll down a little bit and it’ll search our blog, which is search the radio show. Just type in “aware” or “awareness” and they’ll come up all the times that I’ve talked about awareness whether it’s a weekly video or the radio show.
[00:10:39] With that, you just basically start creating that gifting and receiving with your business and there is, again, so much magic in that because your business is infinitely aware. Your business doesn’t have the same crazy or points of views you do. When you’re asking your business, your business can guide you from awareness, whereas lots of times, we’re choosing from limitation or from points of views.
[00:11:06] If you would like to be gifting and receiving with the business more, really communing with it, really co-creating the magic with it, I invite you to join me for Business Done Different. You can join us online, or if you are in Alberta or can get to Alberta, we’re gonna be in Leduc, Alberta for it. It is on February 14th, 15th, and 16th of 2023.
There will be more. If you’re listening later, there will be more coming. Just reach out and I will get you the new dates. I would love to have you come play. It is such a magical… I was gonna say class, but boy, it’s so much more than that. And the manual you get? Whoa. Just whoa.
[00:11:47] Anyway, all right. Number three is… I kind of talked about it earlier. It’s ask and action. It’s logic and woo, as I often will refer to this stuff. It’s where we ask for what we would like, and then look at and get present with what action can we take.
[00:12:07] When I very first started my business 20 years ago, I was in this space of “I’m just gonna ask and do nothing, and then it will show up.” Ah… that doesn’t work so well, my friends. If you have, say, a class coming up, you have to take the action to let people know it’s coming up. Otherwise, it’s gonna be very difficult for people to know. Keep that in mind, the two together: asking and action. Ask for what you would like.
[00:12:41] The way that I word my asks are usually pretty simple. I use “I wonder” a lot, and I don’t mean I just say the words “I wonder.” I mean, I actually wonder.
I wonder what it would be like to have a group of 20 for the Business Done Different in February. I wonder what that would be like…
and then I truly wonder. I’m not kidding. I wonder about it.
I wonder…. I wonder what that would be like. Huh. I wonder what that would be like to have a group of 20 in person and 20 online. I wonder what that would be like… yeah.
[00:13:21] You just wonder. I wonder a lot, that’s why I I often refer to myself as the “Wonder Woman.” Also, you can use, “What would it take?“
What would it take to have 20 people online and 20 people in person?
Now, I’m gonna change some wording there:
I wonder what it would be like to have at least 20 people online and at least 20 people in person for the upcoming Business Done Different class. What would that take?
So, “what would it take…” You can finish that in that sense.
[00:13:55] The other way that I like to form questions. Those two questions are inspired by Access Consciousness®, and then this one is inspired by Noah St. John, and he does “afformations.” You can search him. He turns them into “why questions” like:
Why is it so easy for me to have at least 20 people online and 20 people in person for the upcoming Business Done Different classes? Why is that so easy for me?
Why do all of my classes fill up really quickly?
Why am I so magical in business?
[00:14:32] And I always smile. For some of you, that might not be a fun way to word questions. Please use what works for you. There is no right or wrong, but you just wanna start asking, and then what’s the action? If I would like at least 20 people online and in person, what’s the action?
[00:14:51] Some is pretty easy. One, I do a radio show about business and invite you. That’s one way. The different social media posts and lives and different things like that. There have been people that I’ve been reaching out to that had asked about them earlier that I’ve let know. And then, “Business, show me.“
Business, show me. Show me what else I can be and do today to invite people to be the invitation to this.
[00:15:19] You’re mixing the logic and the woo. You’re asking and you’re taking action. Yeah.
[00:15:26] I wonder, my sweet friends, what might be possible if you were willing to create magic in your business every day. Every day. All right. Have a great week, and I look forward to chatting with you next week.
Related Shows:
[RADIO SHOW] Ask & Receive with Your Business?
[RADIO SHOW] Tools to Go Beyond What You Can Control in Business
[RADIO SHOW] Inspiration from My Business Done Different Class
[RADIO SHOW] Energetic Tools to Create Magic in Your Business
Programs mentioned:
Turn the Molecules to Create Magic in Your Business
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